Samed Deniz, MSc., MBA.
Business Development | E-Commerce | B2B Sales | Full Stack Developer | Key Account Manager | Electrical & Electronics Eng.
My career is a unique blend of high-stakes leadership and modern business strategy. With a foundation of 6 years and 5 management roles within the Turkish Naval Forces, I developed a core expertise in crisis management, resource planning, and leading diverse teams in complex environments. Transitioning into the corporate world, I have focused on driving growth through Sales, Business Development and E-Commerce operations. I specialize in optimizing sales processes and leveraging digital channels to expand market presence, particularly within the pharmaceutical wholesale and online retail landscapes. I bridge the gap between structured operational discipline and the agility required for digital sales and market expansion.
- Multi-Channel E-commerce Leadership: Managed and optimized online retail operations across 8 major marketplaces (Amazon, Zalando, About You, OTTO, Kaufland, eBay, TikTok Shop, and Online Shop) within the DACH region and Europe.
- High-Volume Catalog Management: Directed a comprehensive catalog of approximately 3,750 SKUs (including variants), overseeing the full product lifecycle from initial SEO-optimized listing to live deployment on Shopware 6 and Shopify.
- Advanced Tech Stack Integration: Leveraged JTL-Wawi (ERP) and Lightspeed to process an average of 3,400 monthly orders, ensuring seamless synchronization between order fulfillment, stock tracking, and automated invoicing.
- Profit & Return Optimization: Reduced return rates by approximately 15% through data-driven analysis of platform-specific patterns, significantly increasing net profitability and enhancing customer satisfaction.
- Strategic Digital Marketing: Utilized Meta Business Suite and TikTok Shop for social commerce management, while implementing targeted email campaigns via Mailchimp to drive customer retention and brand awareness.
- Analytical Supply Chain Management: Implemented "Just-in-Time" (JIT) procurement and analysis-based stock planning, effectively eliminating overstock and preventing out-of-stock scenarios.
- Inventory Velocity Analysis: Calculated product sales cycles and inventory turnover rates to identify high-performing items, making strategic decisions on product phase-outs and replenishment.
- Scalable Full-Stack Development: Engineered high-performance web applications utilizing JavaScript, React, and TypeScript, ensuring a modular and maintainable frontend architecture.
- Backend & API Architecture: Designed and implemented robust RESTful APIs using Node.js, focusing on seamless data integration and optimized server-side logic.
- Database Management & Optimization: Expertly managed relational and non-relational data environments with PostgreSQL and MongoDB, enhancing database performance and data integrity.
- Responsive UI/UX Engineering: Translated complex business requirements into clean, responsive, and intuitive user interfaces, prioritizing a user-centric approach and cross-browser compatibility.
- Agile Collaboration & Version Control: Streamlined development workflows within agile teams using Git and GitHub for version control, meticulous code reviews, and collaborative problem-solving.
- Performance Tuning & Modern Standards: Optimized application speed and scalability by implementing modern development standards and efficient state management practices.
- End-to-End Product Ownership: Managed the full software development life cycle (SDLC), from initial requirement analysis and system design to deployment and post-launch maintenance.
- Multi-Marketplace Management: Orchestrated end-to-end retail operations across Türkiye’s leading e-commerce platforms, including Trendyol, Hepsiburada, Amazon, n11, Gittigidiyor, Çiçeksepeti, AliExpress, Pazarama, and a dedicated Online Shop.
- Omnichannel Integration & Logistics: Effectively utilized specialized e-commerce tools such as Entegra, Jet Teknoloji, and StockMount to synchronize high-volume order fulfillment, stock management, and supplier relations.
- Data-Driven Campaign Strategy: Optimized sales performance by analyzing seasonal trends and historical data to design high-conversion campaigns, bundle coupons, and cross-platform promotional strategies.
- Elite Seller Status: Sustained exceptional service standards, achieving a 9.5+/10 customer satisfaction rating and earning the Premium Seller Badge through proactive order management and rapid resolution of customer inquiries.
- Lifecycle Operational Control: Managed the full lifecycle of online sales, including inventory tracking, returns processing, and the strategic preparation of products for multi-platform deployment.
- Regulatory & Financial Compliance: Handled critical legal and financial documentation, including commercial invoices, marketplace service agreements, and tax declarations, ensuring full compliance with Turkish commercial regulations.
- High-Impact Sales Performance: Contributed significantly to the organization's growth by personally generating €3.6 Million in turnover through strategic account management and cross-border trade.
- Strategic Profitability & Growth: Consistently delivered high-margin sales performance, achieving a profitability range of 30% to 55% by optimizing pricing strategies and high-value product placement.
- International Market Expansion: Acted as a remote liaison for CGN Pharma GmbH (Germany), bridging international pharmaceutical operations and expanding the company's footprint within the European Union and global markets.
- Global Business Development: Represented the company at major international pharmaceutical exhibitions, including ExpoPharm and Arab Health, conducting global customer visits to identify and capture new market opportunities.
- Strategic Partnership Management: Focused on nurturing long-term relationships with key accounts while executing complex contracts and legal agreements to ensure sustainable business partnerships.
- Professional Pharma Communication: Maintained a high level of professional discourse and technical accuracy in all business interactions, adhering to international pharmaceutical industry standards.
- Strategic Technical Leadership: Acted as a primary technical partner, advising executive leadership on digital transformation and identifying software integration opportunities aligned with long-term business goals.
- Cross-Functional Collaboration: Served as a strategic bridge between technical teams and business stakeholders, collaborating with product and engineering departments to scope, define, and implement high-impact features.
- Discovery & Solution Architecture: Conducted in-depth discovery sessions to assess organizational requirements, addressing complex technical challenges and removing implementation obstacles to ensure project success.
- Process Optimization & Integration: Spearheaded the seamless integration of software solutions into existing company workflows, ensuring that new digital tools delivered measurable business value at scale.
- Product-Business Alignment: Synchronized product development with overarching business strategies, focusing on enhancing user experience while maintaining a scalable and maintainable system architecture.
- Agile Project Oversight: Managed the software development lifecycle by prioritizing requirements and ensuring that technical implementations remained consistent with functional business needs.
- End-to-End Export Management: Orchestrated the complete sales lifecycle from lead generation to deal closure, ensuring all business goals and financial targets were met for international operations.
- Strategic Sales Operations: Managed complex customer quotations and sales forecasting while overseeing precise logistics planning and rigorous payment follow-ups to maintain healthy cash flow.
- Cross-Border Liaison: Operated as a remote specialist for CGN Pharma GmbH (Cologne, Germany), facilitating seamless communication and trade between the German headquarters and regional markets.
- Regulatory & Customs Compliance: Managed all export documentation and customs declarations, ensuring full adherence to international trade regulations and local legal requirements.
- Data-Driven Reporting: Organized and maintained meticulous regional study records and sales reports to provide actionable insights for future market expansion strategies.
- Supply Chain Coordination: Synchronized export logistics with production timelines to ensure timely delivery and high service reliability for international clients.
- Multi-Functional Naval Leadership: Served as a Naval Officer in various capacities, including Electronics, Weapons, Air Defense, and Navigation & Operations Officer, managing critical shipboard systems and personnel during national and international maritime operations.
- Electronics & Combat Systems Engineering: Directed a technical team of 17–20 personnel to ensure the operational readiness of advanced combat systems, including Sonar, Radar, Fire Control, and Guided Missile systems, through rigorous maintenance and emergency repair protocols.
- Strategic Air Defense & Tactical Operations: Led the air defense warfare organization by identifying, classifying, and neutralizing aerial threats; coordinated complex firing organizations and ammunition transfers while advising senior command during high-stakes naval exercises.
- Technical Asset & Team Management: Oversaw the maintenance lifecycle and fault-reporting processes for sophisticated electronic infrastructure, maintaining direct coordination with external repair units to ensure timely resolution of technical issues under challenging maritime conditions.
- Logistics & Transportation Command: Commanded a transportation unit of 40+ personnel, optimizing man-hour and vehicle efficiency through strategic planning, workload distribution, and inventory management of critical spare parts for base-wide operations.
- Operational Planning & Efficiency: Streamlined transportation requests from multiple units by implementing data-driven scheduling and maintenance plans, significantly increasing service capacity and operational efficiency across the naval base.
- International Coordination & Reporting: Leveraged advanced English proficiency to manage international naval activities and briefings, ensuring precise communication of technical status and operational readiness to high-level military leadership.
Berlin School of Business and Innovation (BSBI)
Germany · 2026
Master of Business Administration (Global MBA).
2/5 (Merit)
Muğla Sıtkı Koçman University
Türkiye · 2022
Master of Science, Electrical & Electronics Engineering.
3.79/4
National Defense University
Türkiye · 2014
Bachelor of Science, Electrical & Electronics Engineering.
3.07/4
Languages
- Turkish (Native)
- English (C1 - Fluent, written and verbal)
- German (A2)
Driving Licence
- Germany (Class B)
- Türkiye (Class A - A1 - A2 - B - B1 - D1 - F - M)
AI for Business: Driving Innovation
- Berlin School of Business & Innovation (BSBI)
- Apr 2025
- Professional Certificate Course
Conversational AI and Chatbot Systems
- Berlin School of Business & Innovation (BSBI)
- Apr 2025
- Professional Certificate Course
UAV Commercial Pilot License (Class 0/1)
- Directorate General of Civil Aviation of Turkey
- July 2020
- IHA - 1 - Commercial (25kg)
Master Scuba Diver License
- CMAS - World Underwater Federation
- Sep 2014
- 2 Stars Scuba Diver (45m)
Software Development
- JavaScript
- React
- TypeScript
- Node.js
- REST APIs
- PostgreSQL
- MongoDB
- Git
- GitHub
- Microsoft
- Railway
E-commerce Ecosystem
- JTL-Wawi (ERP)
- Entegra
- StockMount
- Shopware 6
- Shopify
- Lightspeed
- Jet Teknoloji
Marketplace Proficiency
- Amazon (DE/TR)
- Zalando
- About You
- OTTO
- Kaufland
- eBay
- TikTok Shop
- Trendyol
- Hepsiburada
- n11
- Çiçeksepeti
- Pazarama
- AliExpress
Digital Marketing & CRM
- Meta Business Suite
- MailChimp
- Google Analytics
- HubSpot
- ClickUp
- Bitrix24
Supply Chain & Logistics
- Just-in-Time (JIT) Procurement
- Inventory Velocity Analysis
- Export/Customs Documentation
- Global Logistics Planning
Leadership & People Management
Managed and led diverse technical and operational teams of up to 40 personnel, overseeing workforce distribution, performance evaluation; successfully synchronized multi-disciplinary teams under high-pressure environments to maintain operational excellence and achieve mission-critical objectives.
Strategic Decision Making
Profit optimization grounded in data analysis, inventory planning, and rapid decision-making in high-risk operations.
Analytical Problem Solving
Resolving issues from complex software defects to logistics disruptions using root-cause analysis.
Cross-Functional Collaboration
Bridging technical (engineering) teams and business units (sales/marketing/logistics); stakeholder management.
Adaptability & Resilience
Working discipline across sectors—pharmaceuticals, software, e-commerce, military—and in demanding physical conditions.
Negotiation & Relationship Building
Persuasion and long-term partnership development while managing a €3.6M sales portfolio.
Communication & Reporting
Presenting technical status, financial reports, and strategic briefings to stakeholders at every level—from leadership to field teams.